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Volatility Analysis for Yum! Brands

Chapter II: Risks associated with short and long period price changes can be understood through Volatility Analysis. Here the impact of the Volatility Curve on the potential profitability positions across different time spans is shown.

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YUM:  Daily Volatility = Price Range as a percent of the daily average price.

Volatility is defined as the price range for a period, divided by the average price for the period:

For instance, on 2/4/2011 the average price was 49.21 with a range of 0.86, indicating a Daily Volatility of 1.7%. The Daily Volatility is obtained by dividing the daily range by the daily average. A longer Volatility period such as Weekly Volatility is obtained by dividing the weekly price range by the weekly mean price. This is a different concept from the weekly average of daily volatility.

The red plot shows the actual price. The remaining marks on the plot correspond to the Volatility measured across several time intervals.

According to academic theory, Volatility is exactly equal to Risk. But investors often make a distinction between these two concepts. The different character of Volatility as seen in different time frames, lends some support to the investor's view. During 14 years, the Average Quarterly Volatility of YUM stock price has been 23% while the Average Daily Volatility has been 3%.



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Volatility Curve of Yum! Brands

You may be familiar with the "yield curve" which shows how interest bearing yields vary according to term. These Volatility Curves each apply to a discrete time interval. From left to right, each position plots the Volatility associated with increasing intervals of time. However, as seen in this plot of the YUM Volatility Curve, the increase is not constant.



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YUM:  Daily Volatility Histogram

A frequency distribution of the green points on the first chart (the daily volatility) yields this histogram.



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YUM:  Quarterly Volatility Histogram

In a similar vein, the Frequency Distribution of the Quarterly Volatility is plotted here. This is the distribution of the values plotted in purple on the top chart from this page.

For Subscribers: Refined Analysis of Yum! Brands Volatility and Risk Behavior

Refined Volatility Risk Analysis for YUM :


Companies in the News:

Friday, February 18, 2011: We have news on Fiserv, Inc., ticker symbol FISV. Signs of an over-bought condition have become noticable. Also, there are breaking events concerning Zimmer Holdings, Inc. and D.R. Horton, Inc..

From the News Archive: (2/18/2011 ) Favorable events happened at Robert Half International Inc. and Southwestern Energy Company. Meanwhile, bad news came from McCormick & Company, Incorporated and Reynolds American, Inc..


More YUM Technical Analysis Topics

YUM Price Predictions

Support and Resistance Levels

Volume Stratification Analysis

Politics and Prices of YUM

Japanese Candlestick Analysis

Momentum Investing Indicators

YUM Classical Analysis of Time Series

YUM Historical Volume

YUM Seasonal Trends

Back to YUM Table of Contents


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